All over the world people
are still reluctant to place credit card orders online, despite the high
security generally involved. So Internet
companies have to work harder to sell their products than their bricks and
mortar high street counterparts.
One way to gain buyer
confidence and increase sales is by letting website visitors download a
valuable information product free of charge in exchange for adding their
contact details to the online seller’s mailing list.
Once names are added, the
marketer sends emails containing useful tips and helpful advice to establish a relationship
with list members and ultimately turn them into buyers. After a couple of weeks the emails can become
more promotional in content.
Then when list members
realise the marketer is genuine and approachable, many will begin purchasing from
him or her in preference to spending on the high street.
These are examples of
free information products designed to attract people to a website and generate
confidence in the website owner:
* Say you are a travel
agent selling discount airline tickets.
It's a highly competitive business as you will see from hundreds of
small ads. placed by competing companies in countless newspapers and glossy
magazines. An online seller might compete
by getting people to download a free book of money off vouchers to use at their
destination in exchange for joining the online marketer’s mailing list. Then the seller begins promoting goods and
services those people might find useful at their destination.
* Let's say you are selling
Barbie dolls at your website. Barbie dolls are immensely popular and literally
thousands of companies compete for sales on and off the Internet. But you could
easily attract thousands of people to your website by offering a downloadable
PDF file of knitting and sewing patterns for clothes to fit Barbie. Inside
your report you place links to dolls and other products available from your website.
No comments:
Post a Comment