Sell the same product as hundreds of other people on eBay? Have I gone insane? Isn't that just a little bit like flooding your own market and doesn't it also mean sharing sales and profits with longer-established traders with more money to spend and more experience of selling specific high demand products on eBay?
Well, yes, it could mean that, or not as the case might be, depending on what our seller does next, and how hard he works to differentiate his offer from people selling similar items on eBay.
The following tips explain how someone selling wigs and hair extension might achieve this objective:
* Sell the same product in much the same way as his currently more experienced counterpart. This can be a good idea, sometimes, because too much variation between listings might mean the new one lacks some essential feature that generated another seller's high profits.
But the new seller should avoid copying other people's listings too closely or he risks being charged with breach of copyright or even finding himself expelled from eBay. But there's no copyright on ideas, such as what to charge for a product or how many illustrations to use in one listing. However, using the exact same illustration or more than a few words of similar text from another person's listing, except as provided by manufacturers for resellers, is definitely wrong.
So our seller could adopt much the same ideas but use different illustrations and words to convey a similar message in his own listings.
You never know, he might even improve on other people's listings and could grab a huge chunk of those other sellers' markets for himself.
* Make his presentation different, but not so different that his listing bears no resemblance at all to other people's successful listings for similar products. The best way to differentiate his own from other's people's listings is to emulate other people's listings, as closely as possible without breaking the law, and to incorporate some reason for people to buy from him in preference to purchasing from those other people.
There are several ways to do this, such as by:
- offering a free bonus to accompany his wigs and extensions, preferably a unique item with high perceived value, such as a hair ornament made to our seller's own exclusive design, or a pocket mirror decorated with the buyer's initials.
- offering faster delivery than other sellers, some of whom might ship from China and other low cost manufacturing countries, meaning delivery can take several weeks. So our seller could import products or source them from domestic markets, store them in his attic or spare bedroom, and post within 24 hours of being paid.
- keep a close eye on average number of sales each week, product cost and other overheads, then look for ways to cut costs, such as by purchasing product and packaging materials cheaper in bulk and passing savings to buyers. This ultimately means undercutting rivals and increasing his own customer base.
Now you can see why this whole exercise is actually quite easy and wigs and hair extensions are just two of millions of products you can research and turn into regular, best-selling, high profit products for your eBay business.