Sell
the same product as hundreds of other people on eBay? Have I gone insane? Isn't that just a little bit like flooding your
own market and doesn't it also mean sharing sales and profits with
longer-established traders with more money to spend and more experience of
selling specific high demand products on eBay?
Well,
yes, it could mean that, or not as the case might be, depending on what our
seller does next, and how hard he works to differentiate his offer from people
selling similar items on eBay.
The
following tips explain how someone selling wigs and hair extension might
achieve this objective:
* Sell
the same product in much the same way as his currently more experienced
counterpart. This can be a good idea,
sometimes, because too much variation between listings might mean the new one
lacks some essential feature that generated another seller's high profits.
But the
new seller should avoid copying other people's listings too closely or he risks
being charged with breach of copyright or even finding himself expelled from
eBay. But there's no copyright on ideas,
such as what to charge for a product or how many illustrations to use in one
listing. However, using the exact same
illustration or more than a few words of similar text from another person's
listing, except as provided by manufacturers for resellers, is definitely
wrong.
So our
seller could adopt much the same ideas but use different illustrations and
words to convey a similar message in his own listings.
You
never know, he might even improve on other people's listings and could grab a
huge chunk of those other sellers' markets for himself.
* Make
his presentation different, but not so different that his listing bears no
resemblance at all to other people's successful listings for similar products. The best way to differentiate his own from
other's people's listings is to emulate other people's listings, as closely as
possible without breaking the law, and to incorporate some reason for people to
buy from him in preference to purchasing from those other people.
There
are several ways to do this, such as by:
-
offering a free bonus to accompany his wigs and extensions, preferably a unique
item with high perceived value, such as a hair ornament made to our seller's
own exclusive design, or a pocket mirror decorated with the buyer's initials.
-
offering faster delivery than other sellers, some of whom might ship from China
and other low cost manufacturing countries, meaning delivery can take several
weeks. So our seller could import
products or source them from domestic markets, store them in his attic or spare
bedroom, and post within 24 hours of being paid.
- keep
a close eye on average number of sales each week, product cost and other
overheads, then look for ways to cut costs, such as by purchasing product and
packaging materials cheaper in bulk and passing savings to buyers. This
ultimately means undercutting rivals and increasing his own customer base.
Now you
can see why this whole exercise is actually quite easy and wigs and hair
extensions are just two of millions of products you can research and turn into
regular, best-selling, high profit products for your eBay business.
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